Keeping a Business Sale Confidential

Once you have decided to sell your business, confidentiality may be one of the main concerns on your mind. Whether it’s protecting your personal identity, staff or customer base, confidentiality is extremely important when it comes to specific business sales.

Concerns can include customers no longer using your services as they know you’re selling, or losing staff members due to them knowing of a new potential buyer – both of which scenarios are ones that should be avoided.

Confidentiality can maintain your peace of mind and ensure a smooth selling process…

Effective Marketing

Marketing is one of the most important steps of selling a business, and it’s also extremely important when it comes to determining whether your business sale will be confidential or not. If you have chosen a confidential sale, it’s important that your business name is, of course, not available until a potential buyer has signed an NDA or has become a trusted person.

Marketing should include sufficient details about your business to be able to make it attractive to a prospective buyer and include the overview and some USPs, however, copy should be crafted so that it doesn’t give away any vital information that can be directly linked to your business. For example, if your business is in a small town and you wish for it to be confidential, it would be better to include as minimal detail as possible, or set a wider area as your business’ location e.g. county.

Analysing Prospective Buyers

The task of analysing prospective buyers will not only protect your confidentiality but will also save you and your business brokers time when dealing with buyers that aren’t actually viable. Sharing key information within initial stages of the business negotiations is a great way of seeing who’s a potential buyer and who isn’t – whether that be assessing their financial offerings, signing a Non-Disclosure Agreement as soon as possible or vetting out their previous experience.

Using a Trusted Business Broker

Selling your business can be one of the most important moments in your career, hence why using a trusted business broker is vital. Trusted business brokers will always ensure that your business sale will be confidential if you wish, crafting everything correctly so that your business will remain anonymous until they find the perfect match for you.